Erasco.
Makes the day a spoonful warmer.

Emotionalization of a classic brand. After decades of functional quality positioning, Erasco is now focusing on the power of emotions and is addressing the topic of "warmth" with a new brand campaign and the new claim:
Erasco. Make the day a spoonful warmer!

Scope of work

  • Brand strategy
  • Emotional brand performance theme
  • Campaign concept
  • Campaign implementation in TV, online video, print & POS
  • Brand activation

Saint Brand Ltd.
Hong Kong Street 7
20457 Hamburg

Saint Brand Ltd.
Hong Kong Street 7
20457 Hamburg