{"id":3650,"date":"2024-02-26T16:48:16","date_gmt":"2024-02-26T16:48:16","guid":{"rendered":"https:\/\/saintbrand.de\/case\/messmer-cold-tea\/"},"modified":"2024-08-27T06:25:49","modified_gmt":"2024-08-27T06:25:49","slug":"messmer-cold-tea","status":"publish","type":"case","link":"https:\/\/saintbrand.de\/en\/case\/messmer-cold-tea\/","title":{"rendered":"Me\u00dfmer Cold Tea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3650\" class=\"elementor elementor-3650 elementor-1348\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a124523 e-grid e-con-full elementor-invisible e-con e-parent\" data-id=\"a124523\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-73831a1 e-grid e-con-full e-con e-child\" data-id=\"73831a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e283a46 animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e283a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/saintbrand.de\/case\/enomyc\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"1024\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/left.svg\" class=\"attachment-large size-large wp-image-3399\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ba64a elementor-widget elementor-widget-heading\" data-id=\"c5ba64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7.3,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Me\u00dfmer plays it cool.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec091b animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fec091b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/saintbrand.de\/case\/erasco\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"545\" height=\"1024\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/right.svg\" class=\"attachment-large size-large wp-image-3400\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2d0c0 e-grid e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-con e-child\" data-id=\"3f2d0c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce946a1 elementor-widget elementor-widget-image\" data-id=\"ce946a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/saintbrand.de\/case\/enomyc\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"1024\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/left.svg\" class=\"attachment-large size-large wp-image-3399\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4069e2 elementor-widget elementor-widget-image\" data-id=\"e4069e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/saintbrand.de\/case\/messmer-tee-latte\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"1024\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/left.svg\" class=\"attachment-large size-large wp-image-3399\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1237f47 elementor-widget elementor-widget-image\" data-id=\"1237f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/saintbrand.de\/case\/erasco\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"545\" height=\"1024\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/right.svg\" class=\"attachment-large size-large wp-image-3400\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab2f6d e-flex e-con-boxed e-con e-parent\" data-id=\"1ab2f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3616c31 e-con-full e-flex e-con e-child\" data-id=\"3616c31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff9696 elementor-widget elementor-widget-image\" data-id=\"9ff9696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"1270\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_2-1.jpg\" class=\"attachment-full size-full wp-image-3454\" alt=\"\" srcset=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_2-1.jpg 860w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_2-1-203x300.jpg 203w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_2-1-693x1024.jpg 693w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_2-1-768x1134.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b527283 e-con-full e-flex e-con e-child\" data-id=\"b527283\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f002a2 elementor-widget elementor-widget-heading\" data-id=\"3f002a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can a classic brand attract attention in a competitive environment driven by influencer brands?\nWith a loud out-of-home campaign - and a splash of self-irony.   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19da0a0 e-flex e-con-boxed e-con e-parent\" data-id=\"19da0a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e64415 e-con-full e-flex e-con e-child\" data-id=\"4e64415\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e96d8b elementor-widget elementor-widget-image\" data-id=\"2e96d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1270\" src=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_3.jpg\" class=\"attachment-full size-full wp-image-3449\" alt=\"\" srcset=\"https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_3.jpg 860w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_3-203x300.jpg 203w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_3-693x1024.jpg 693w, https:\/\/saintbrand.de\/wp-content\/uploads\/2024\/02\/240219_ColdTea_Case_3-768x1134.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2044d4 e-con-full e-flex e-con e-child\" data-id=\"f2044d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0351168 elementor-widget elementor-widget-heading\" data-id=\"0351168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scope of work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea55663 elementor-widget elementor-widget-text-editor\" data-id=\"ea55663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Communication strategy<\/li>\n<li>Campaign concept<\/li>\n<li>Campaign implementation<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed7ebe e-con-full e-flex e-con e-parent\" data-id=\"4ed7ebe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a34da elementor-widget elementor-widget-template\" data-id=\"67a34da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3630\" class=\"elementor elementor-3630 elementor-1635 elementor-1635\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b73f2 e-con-full e-flex e-con e-parent\" data-id=\"c1b73f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-77b8744d elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"77b8744d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5572d748 e-con-full e-flex e-con e-child\" data-id=\"5572d748\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e524db elementor-widget elementor-widget-text-editor\" data-id=\"9e524db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Saint Brand Ltd.<\/strong><br \/>Hong Kong Street 7<br \/>20457 Hamburg<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da51aef e-con-full e-flex e-con e-child\" data-id=\"4da51aef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69602f1d e-con-full e-flex e-con e-child\" data-id=\"69602f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1dd14e e-con-full e-flex e-con e-child\" data-id=\"a1dd14e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d464340 hyphenate elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d464340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/saintbrand.de\/en\/imprint\/\">Legal notice<\/a>   <a style=\"color: #999999;\" href=\"https:\/\/saintbrand.de\/en\/data-protection\/\">Data protection<\/a>   <a style=\"color: #999999;\" href=\"https:\/\/saintbrand.de\/en\/cookie-directive-eu\/\">Cookies<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb8b1e e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"5cb8b1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275f49b5 elementor-widget elementor-widget-text-editor\" data-id=\"275f49b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Saint Brand Ltd.<\/strong><br \/>Hong Kong Street 7<br \/>20457 Hamburg<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459e787f elementor-widget elementor-widget-text-editor\" data-id=\"459e787f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/saintbrand.de\/en\/imprint\/\">Legal notice<\/a>   <a style=\"color: #808080;\" href=\"https:\/\/saintbrand.de\/en\/data-protection\/\">Data protection<\/a>   <a style=\"color: #808080;\" href=\"https:\/\/saintbrand.de\/en\/cookie-directive-eu\/\">Cookies<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3510,"template":"","cases":[17],"class_list":["post-3650","case","type-case","status-publish","has-post-thumbnail","hentry","cases-brand-attention"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/case\/3650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":1,"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/case\/3650\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/case\/3650\/revisions\/3652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/media\/3510"}],"wp:attachment":[{"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/media?parent=3650"}],"wp:term":[{"taxonomy":"cases","embeddable":true,"href":"https:\/\/saintbrand.de\/en\/wp-json\/wp\/v2\/cases?post=3650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}